3.3
01 Case：Sample test analysis
·Introduction of the context
·PEST and SWOT analysis
Main body
Economical factors:
"...the U.S. market is in favorable conditions." (in topic sentence)
回答要求1：
"The growth of the U.S. economy slowed down in recent years, but it has little impact on the general sales."
Opportunities(SWOT):
"...if the company decides to enter the U.S. market now, our products are expected to enjoy a high level of growth."
Technological factors:
"...innovative technology and international business environment..."
Political factors:
"the relatively transparent regulatory system of the U.S. makes it easier for international business."
Opportunities(SWOT):
"...enjoy preferential incentives, such as reduced taxes and financial benefits."
·Problems and solutions
Probelem:
"...stringent immigration policies..."
Solution A:
"...to seek advice from visa agencies..."
Solution B:
"...recruiting local employees might be another option..."
02 Case 2: The experience of IKEA in China
原题：
·PEST analysis
·SWOT analysis and evidence-providing
·Problems and sulutions
·PEST analysis
Introduction
Economic factors 1&2:
"The Chinese economy has expanded at an annual rate of over 8% for the past 30 years. Parallel to this, the Chinese furniture industry has grown vigorously, with annual recently rising by over 20%.
Political factors 1&2:
"Legislation to privatize home ownership and rapidly rising income levels have created unprecedented growth in the hime improvement market."
Social factors:
"According to estimates from the Credit Suisse, China will be the world's second largest furniture market by 2018."
·SWOT analysis and evidence-providing
·Problems and solutions:
Main body: Para.1
Strength:
"IKEA has kept this notion...product attributes effectively."
Main body: Para.2
Evidence 1:
"The store layouts reflect the floor plan of many Chinese apartments..."
Problem:
"...many of these have balconies..."
Solution:
"...the store include a balcony section."
Problem:
"In contrast with traditional Chinese furniture, which is dark with much carving, IKEA introduces a lighter and simpler style."
Solution:
"...efforts have been made to adapt its products to Chinese taste...For instance,..."
Main body: Para.3
Evidence 2:
"Changes were also made to some product ranges."
Problem:
"In Sweden, people are used to...bring bad luck."
Main body: Para.4
Evidence 3:
"The Shanghai store,...make it distinctive."
Problem:
However,...with its competitors."
Conclusions & Recommendations:
Recommendation 1:
"...free delivery and installation...to follow."
Recommendation 2:
"It has further found...is not provided."
Recommendation 3:
"They must become cultural-conscious and...model of business."
Conclusion:
"IKEA's product policy...as much as needed."
市场环境分析——problem-solution——conclusion&recommendation
