3.2

01 Introduction

02 Problem & solution

03 Providing evidence

04 Analytical framework

·PEST Analysis

在宏观环境下，

Political Economic Social Technological

Political factors

governmental regulations，legal issues

Economic factors

~affect the purchasing power of potential customer, and the state of the internal/external economy in the short and long term.

Social factors

demographic changes, trends in the way people live, work and think, cultural aspects of the macro-environment

Technological factors

R&D, automation, technology incentives, the rate of technological change can determine barriers to entry, minimum efficient production level and influence the outsourcing decisions. Furthermore, technological shifts would affect costs, quality, and lead to innovation.

· PEST Analysis: Template

·SWOT Analysis

Strengtha，Weaknesses，Opportunities，Threats

Grid：

Template

·PEST or SWOT Analysis

ding evidence,problems&solutions