3.1

01 The format of a business report

02 Task analysis

03 Report vs essay

04 Language features

·Title

名词/名词词组

例如：

> Latent demand and browsing shopper

> Cost and productivity

（用名词/名词词组连接研究对象作为题目）

介词词组

例如：

> From Knowledge Engineering to Knowledge management （从A-B，表示一个发展的方向）

> On the correlation between working memory capacity and performance on intelligence tests （相关研究的题目）

名词/名词词组+介词词组

例如：

> The impact of internal marketing activities on external marketing outcomes

> Diversity in the Future Workforce 

其他形式（疑问句等）

例如：

> Is B2B e-commerce ready for prime time?

> Can ERP Meet Your E-business Needs?

> Microelectronic Assembly and Packaging Technology: Barriers and Needs

·Introduction

1）Tell the background to "the problem" and the purpose of the business report.

2）Explain how the details that follow are arranged.

·Main body(findings)

1）The detailed analysis of business environment

2）Reasons for the proposed business action

3）Analysis of possible problems

4）Possible solutions to these problems( also can work as conclusions and recommendations).

·Conclusions and recommendations

1）The logical conclusions of the investigation of "the problem".

2）State your recommendations in order of priority.