evidence in argument.

Research

A classical approach to proof

Aristotle's three artistic proofs(from his book "Rhetoric")

Ethos- Source credibility

Logos- Logical appeal

Pathos- Emotional appeal

Aristotel's Definition of Rhetoric 

Finding all of the available means of persuasion in any given circumstance.

Aristotle's definition of rhetoric

finding all of hte available means of persuasion in any given circumstance

Aristotle's three artistic proofs

ethos--source credibility

logos--logical appeal

pathos--emotional appeal

Types of research

statistics

examples

expert tesimonial